Sharif Banna MBE is the Co-Founder & CEO of Awakening Worldwide, an award-winning global media company with particular focus on music. It seeks to educate and entertain within a framework which is both inspiring and compels change. Awakening is headquartered in London at Plexal City, Europe’s largest technology innovation centre and has offices in USA, South East Asia and the Middle East.
Awakening curated content is recognized as the most popular Islamic media brand on YouTube attracting over 10 billion views and a following of over 50 million on social media. The company has also been the subject of many academic research papers and books exploring the relationship and impact of its work in art, culture, contemporary Muslim identity, technology and social media.
Sharif Banna received the Islamic Economy Award during the inaugural GlobalIslamic Economy Summit in Dubai convened in partnership with Deloitte where Awakening was recognized as the world’s leading Muslim media company. He is also listed in the IsFin List of 500 most influential people who are pioneering the Islamic Economy.
Sharif is the Chairman of One Family – a digital first charity and social venture which leverages the power of technology across four sectors – music, fashion, sports and gaming for social and humanitarian impact. Awakening and One Family have helped raise over $25 million USD for humanitarian causes. In recognition of his contribution to civil society, Sharif was awarded an MBE, making him one of the youngest recipients of a royal award from the Queen of England.
Sharif read Law and Arabic Literature at SOAS (University of London), is a board member of several research institutions and think tanks and is a published author. He resides in London and is married with three children.