Kasey is founder and CEO of A Better Jones, a digital marketing and growth strategy firm that helps B2B startups accelerate revenue. A master empathizer, she specializes in helping align sales and marketing teams, so they can better understand, engage, and convert their ideal buyers.
Kasey's experience spans nearly every aspect of B2B sales and marketing, all within the framework of data-driven decision making and being obsessively buyer-centric. Despite spending the bulk of her career in tech, she discovered her affinity for the startup life by working on political campaigns where she realized she thrived in chaos, had a knack for doing big things with few resources, and loved the challenge of being perpetually in over-her-head.
A fierce advocate for the rights of women and girls everywhere, Kasey has volunteered and supported Girls Inc of the Pacific Northwest, served as a women’s leadership coach at Reed College, and co-founded PDX - WIT, one of the largest Women in Tech organizations in the country. She also served as a go-to-market coach and mentor for the pilot class of Elevate, a social impact accelerator in Beirut, Lebanon and the first partnership between UNICEF and a startup accelerator.
Her greatest passion comes from helping people, organizations, and businesses do things they didn’t think were possibl