Zaira Mughal is a strategist with 11+ years of experience in communications, project, and business development. Zaira specializes in translating human behaviors, motivations and business visions into culturally relevant, and holistic user experiences.
Her work includes conceptualizing and executing multi-channeled campaigns and events for consumer, business and cultural brands including Nike, Toyota, Sony, The Abraaj Group, Mubadala Investment Group, Art Abu Dhabi, and Abu Dhabi Film festival.
Her passion for travel and desire to contribute to bettering humanity has led Zaira to redirect her professional focus to the nexus of humanity and technology for social good. Zaira is vested in better understanding how to nurture human capital, strengthen shared purpose and foster collaboration for social innovation.
In 2018, Zaira joined the Global People’s Summit, a virtual global summit in partnership with the United Nations that aims to inspire global action to achieve the United Nations Sustainable Development Goals, as the Director of Community and Innovation. In her role, she is leading the development of partnership-based social development initiatives, and a community empowerment platform.
Additionally, Zaira is a business advisor to Constellation.art and a member of Nexus, a global community of investors, social entrepreneurs and philanthropists that accelerate political, societal, and indigenous solutions. In her personal time, she actively engages in volunteering and humanitarian work; taking on the role of a caregiver to a special needs child in Costa Rica, and an Arts teacher at a care-centre for abused children. Zaira also participated in a volunteer led project to crowd-fund, design and construct a children's care centre for an underprivileged community in Cordoba, Argentina.
Zaira has a bachelor of Arts in Film and Media from Manchester Metropolitan University in the United Kingdom, and is a qualified co-active coach.